Amid the outcomes of a brand new nationwide survey commissioned by a participant within the hospitality business, the resort business is as soon as once more calling on Congress to go one other COVID Relief invoice.
The American Hotel & Lodging Association (AHLA) survey discovered that “many Americans are not expected to travel this holiday season,” significantly that 72% of Americans are unlikely to journey for Thanksgiving and 69% are unlikely to journey for Christmas. AHLA says this compounds the continuing challenges for the resort business amid the pandemic, which have seen a fair sharper decline in business-related journey. Only 8% of Americans say they’ve taken an in a single day enterprise journey since March, and simply 19% of respondents who’re presently employed—or 8% of all adults—count on to journey for enterprise throughout the subsequent six months. Sixty-two % (62%) of employed Americans haven’t any plans to keep in a resort for enterprise.
From the press launch:
The survey of 2,200 adults was performed November 2-4, 2020 by Morning Consult on behalf of AHLA. Key findings of the survey embody the next:
- Only 3 in 10 (32%) respondents have taken an in a single day trip or leisure journey since March
- 21% of Americans say they’re doubtless to journey for Thanksgiving, 24% are doubtless to journey for Christmas
- Looking forward to subsequent yr, 24% are doubtless to journey for spring break
- 44% say their subsequent resort keep for trip or leisure journey will probably be a yr or extra from now or they haven’t any plans to keep in a resort
(*7*) stated Chip Rogers, president and CEO of the American Hotel & Lodging Association. “Fewer people will be traveling, and business travel remains nearly non-existent. That’s why it’s so important for Congress to pass a relief bill now. Millions of Americans are out of work, and thousands of small businesses are struggling to keep their doors open. We cannot afford to wait until the next Congress is sworn in for relief. They need help now.”
“For those who are considering traveling for the holidays, hotels will be ready to welcome you. Through our Safe Stay initiative, hotels have enhanced our already rigorous cleaning protocols to be more transparent and give travelers even more peace of mind,” stated Rogers.
AHLA says the resort business was ‘the first impacted by the pandemic and will be one of the last to recover.’ While many Americans took benefit of the summer time months and booked up resorts across the nation, occupancy charges have declined since Labor Day. According to STR, nationwide resort occupancy was 44.4% for the week ending October 31, in contrast to 62.6% the identical week final yr. Occupancy in city markets is simply 35.6%, down from 71.8% one yr in the past.
As a end result of the numerous drop in journey, greater than half of resorts report they’ve lower than half of their typical, pre-crisis employees working full time presently. Without additional governmental help, 74% of resorts stated they might be compelled into additional layoffs. Business and group journey aren’t anticipated to attain 2019 peak demand ranges once more till 2023. As a end result of the sharp drop in journey demand from COVID-19, state and native tax income from resort operations is estimated to drop by $16.8 billion in 2020.
Metodologija: This ballot was performed by Morning Consult on behalf of AHLA. The survey was performed November 2-4, 2020 amongst a nationwide pattern of 2,200 adults. The interviews had been performed on-line, and the info had been weighted to approximate a goal pattern of adults based mostly on age, gender, instructional attainment, race, and area. Results have a margin of error of plus or minus 2.0 share factors.